Privacy Policy
Last updated: 6 June 2026
Apex Games Review ("we", "us", "our") operates the website apexgamesreview.com, an independent comparison resource for UKGC-licensed casino operators. This policy explains how we handle personal data in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Who we are
Apex Games Review is the data controller for personal data collected through this website. For privacy enquiries, contact us at privacy@apexgamesreview.com.
What data we collect
We collect minimal data necessary to operate the site:
- Technical data: IP address, browser type, device type, operating system and referring URL, collected automatically via server logs.
- Cookie and local storage data: Age-verification status and cookie preferences stored in your browser (see Cookies below).
- Analytics data (if accepted): Aggregated page views, session duration and navigation patterns. We do not use analytics to profile individual gambling behaviour.
We do not collect payment details, gambling account credentials or sensitive personal data. We do not knowingly collect data from anyone under 18.
How we use your data
- To deliver and secure the website.
- To remember your age-verification and cookie choices.
- To understand aggregate traffic patterns and improve our guides (analytics cookies only, with consent).
- To comply with legal obligations.
Our lawful bases are legitimate interests (site operation and security), consent (non-essential cookies) and legal obligation where applicable.
Affiliate links and third parties
When you click a sponsored link to a casino operator, you leave our site. The operator may collect its own data under its privacy policy. We use UTM parameters and affiliate tracking IDs to attribute referrals. Third-party services we may use include:
- Web hosting provider (server logs).
- Analytics provider (only if you accept analytics cookies).
We do not sell your personal data.
Cookies
Essential cookies and local storage are required for age verification and cookie preference storage. Optional analytics cookies are only set if you click "Accept all". You can change your choice by clearing site data in your browser.
Data retention
Server logs are retained for up to 90 days unless a longer period is required for security investigations. Analytics data is retained according to our analytics provider's default settings (typically 14 months). Local storage entries persist until you clear them.
Your rights
Under UK GDPR you have the right to access, rectify, erase, restrict or object to processing of your personal data, and to data portability where applicable. You may also lodge a complaint with the Information Commissioner's Office (ICO). To exercise your rights, email privacy@apexgamesreview.com.
International transfers
Where data is processed outside the UK, we ensure appropriate safeguards are in place, such as UK adequacy decisions or standard contractual clauses.
Changes to this policy
We may update this policy from time to time. The "last updated" date at the top will reflect any changes. Continued use of the site after changes constitutes acceptance of the revised policy.